Should you focus on being different?
Early online marketing and almost all sports development focused on being “different.”
- Most ____
- Least ____
- Specializing in ___
It’s called “bro” marketing.
Here’s the thing: it’s not working.
We’ve seen it all.
We’ve been sold to.
We don’t want to be sold to.
The trust barrier is high.
We want someone genuine.
Who cares about our issue they are trying to solve.
Consumers today sometimes want an economical price point.
And those who want quality will pay for it.
But today, more consumers want to know what you’re doing with the money.
They want you to make a difference, not be different.
The old, masculine way is out.
“Donating” to Meals on Wheels isn’t enough anymore.
Consumers want to know why you donate and how else you’re involved and if and how your product or program makes a difference.
In today’s economy, focus on making a difference.
The good news is: you’re wired for it.
It’s a natural feminine way of being.
Finally, we get to do business in a way that feels good.
NOTE: Inspiration for this message (and the inner hallelujahs’ I’m experiencing) come from this book I’m reading now: Difference, The one-page method for reimagining your business and reinventing your marketing
To your difference-making and being,
PS Want to learn and grow with other feminine difference makers? Join our private group to learn skills, support and encourage, and have fun while growing your business, join us here